“All I Want For Christmas is a ROI/ROO from the NBA!!”

Although the lockout has condensed the 2011-2012 NBA season, the league has made it official and will tipoff on Christmas Day with five games.  As a big NBA sports fan, it is a Happy Birthday and Merry Christmas present to me!!  “Thank you, Thank You, Thank You!!” 

With the NBA’s opening day this Christmas and getting the season underway, it should also be a great gift for the devoted fans, the league, potential sponsors and three networks, TNT, ABC, & ESPN.  For the remainder of the 2011-2012 season with only 16 games per team being flushed by the lockout, a 66-game schedule could be played, which could mean more revenue for the teams, and more paydays for the players. 

The five starters are: Boston Celtics visits New York Knicks at noon on TNT; Miami Heat visits Dallas Mavericks at 2:30 pm on ABC; Chicago Bulls visits the Los Angeles Lakers at 5 pm on ABC; Oklahoma City Thunder will host the Orlando Magic at 8 pm on ESPN; and last, and maybe least, Los Angeles Clippers will visit the Golden State Warriors at 10:30 pm, also on ESPN.

Keeping in mind all of the revenue that has already been lost due to the lockout, sport marketers must now do some serious magic “pull the rabbit out of the hat” tricks in order to create the buzz to engage the fans and get additional sponsors onboard. 

It is important to note that sponsorship arrangements do not always involve the exchange of cash, and that sponsors care about the value that they will get from the partnership. According to Stotlar, “Successful sponsorships often involve trading goods and services that a corporation controls and the sport organization may need.”  This is a quid pro quo (something for something) arrangement that has been generally termed “value-in-kind” (VIK). 

While many sponsors will be looking for a positive return on their investments (ROI), many experts in the industry will be focusing on return on objectives (ROO).   “This model suggests that corporations establish a budget for the accomplishment involved in specified sponsorship objectives. (Stotlar, 2009)

Additionally, with the 2012 All-Star Weekend on the horizon, it is not enough to just hope that the devoted fans will return, but we can at least hope that the public will perhaps tune in on Christmas day and the remainder of the basketball season out of curiosity about the top teams and a look at the brightest star athletes.

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SOURCES

NBA IS COMING BACK FOR CHRISTMAS


NBA CHRISTMAS DAY SCHEDULE

WE BELIEVE IN SANTA CLAUS

Stotlar, D. (2009). Developing Successful Sport Sponsorship Plans: Financial Implications, Chapter 7.

SCOTT HOLTE ~ KNOCKING OUT ODORS & THE COMPETITION

Through social networking via the Sports Industry Network Group, I had the distinct pleasure of networking with Scott Holte, President & CEO at Enigma, Inc., HMG, Inc., (Holte Management Group) and DryLocker, Inc. He graciously accepted my invitation to connect and sent a wonderful email to thank me for the connection. Scott is a solid contact with a strong history and track record of doing extraordinary things. In his response to my request, he stated, “I am committed to changing the country, the way we do biz, communicate and support one another.”

Scott has a diverse background from sales to management, and has an excellent track record in creating, implementing and executing several coherent, well-planned and executed sales campaigns. He also has a “hands-on management approach and the moxie to make it happen.” He prides himself on knocking out the competition and procuring supplementary placement over existing brands.

This blog post is a very exciting opportunity for me. Through our connection he sent one of his projects “just for fun to show to me”, and also requested that I let him know what I think about it because he is interested in bringing it to his home state, Texas.

The DryLocker® is a patented technology for application in consumer electronic products to dry, deodorize, and kill bacteria in a myriad of items using movement of air, heat and ozone. The items include athletic equipment, gear, footwear, and is also great for the outdoor type whom also snowmobile, ATV fish, several other activities like drying boots, apparel, gloves and many more usages.

Because sport has proven its revenue potential as a marketing vehicle, a developing a tailored sponsorship proposal and getting information about potential sponsors are essential elements of the marketing process. A quality sponsorship proposal should emphasize benefits to the sponsors needs, be tailored to the sponsor’s business category, and explain how the benefits can be leveraged through the sponsor’s existing marketing programs to achieve extended impact. Only then can an effective sponsorship proposal be developed and potentially take this marketing campaign to the next level.

I agree that the DryLocker® applications are unlimited and offer a great opportunity for investors and/or sponsorships, while possessing several important business characteristics to capitalize this endeavor.  I look forward to continue networking and possibly forming a long-lasting business relationship with Scott Holte.

SOURCES

https://www.elance.com/s/startupguro/
http://www.linkedin.com/pub/scott-holte/25/9a/981