Friday, October 14, 2011

USA Basketball's Social Media Status




This presentation analyzes USA Basketball’s (USAB) use of social media network in comparison to the NBA and the US Olympic Team USA.  Virtually every business is into social media marketing.  Although they may not be receiving the best results, some are just happy to be on the circuit. This is not a good marketing strategy!

If your social media endeavor is not yielding tangible results or maximizing its fullest potential, it is time to take a second look at your social media presence in comparison to others, and ask yourself whether you are doing the right thing. Are you?  Let's take a look at this video to see where USAB stands in comparison to others. Enjoy!








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