Saturday, December 10, 2011

“All I Want For Christmas is a ROI/ROO from the NBA!!”



Although the lockout has condensed the 2011-2012 NBA season, the league has made it official and will tipoff on Christmas Day with five games.  As a big NBA sports fan, it is a Happy Birthday and Merry Christmas present to me!!  “Thank you, Thank You, Thank You!!” 

With the NBA’s opening day this Christmas and getting the season underway, it should also be a great gift for the devoted fans, the league, potential sponsors and three networks, TNT, ABC, & ESPN.  For the remainder of the 2011-2012 season with only 16 games per team being flushed by the lockout, a 66-game schedule could be played, which could mean more revenue for the teams, and more paydays for the players. 

The five starters are: Boston Celtics visits New York Knicks at noon on TNT; Miami Heat visits Dallas Mavericks at 2:30 pm on ABC; Chicago Bulls visits the Los Angeles Lakers at 5 pm on ABC; Oklahoma City Thunder will host the Orlando Magic at 8 pm on ESPN; and last, and maybe least, Los Angeles Clippers will visit the Golden State Warriors at 10:30 pm, also on ESPN.

Keeping in mind all of the revenue that has already been lost due to the lockout, sport marketers must now do some serious magic “pull the rabbit out of the hat” tricks in order to create the buzz to engage the fans and get additional sponsors onboard. 

It is important to note that sponsorship arrangements do not always involve the exchange of cash, and that sponsors care about the value that they will get from the partnership. According to Stotlar, “Successful sponsorships often involve trading goods and services that a corporation controls and the sport organization may need.”  This is a quid pro quo (something for something) arrangement that has been generally termed “value-in-kind” (VIK). 

While many sponsors will be looking for a positive return on their investments (ROI), many experts in the industry will be focusing on return on objectives (ROO).   “This model suggests that corporations establish a budget for the accomplishment involved in specified sponsorship objectives. (Stotlar, 2009)

Additionally, with the 2012 All-Star Weekend on the horizon, it is not enough to just hope that the devoted fans will return, but we can at least hope that the public will perhaps tune in on Christmas day and the remainder of the basketball season out of curiosity about the top teams and a look at the brightest star athletes.

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SOURCES



Stotlar, D. (2009). Developing Successful Sport Sponsorship Plans: Financial Implications, Chapter 7.

Saturday, December 3, 2011

SCOTT HOLTE ~ KNOCKING OUT ODORS & THE COMPETITION





Through social networking via the Sports Industry Network Group, I had the distinct pleasure of networking with Scott Holte, President & CEO at Enigma, Inc., HMG, Inc., (Holte Management Group) and DryLocker, Inc. He graciously accepted my invitation to connect and sent a wonderful email to thank me for the connection. Scott is a solid contact with a strong history and track record of doing extraordinary things. In his response to my request, he stated, “I am committed to changing the country, the way we do biz, communicate and support one another.”

Scott has a diverse background from sales to management, and has an excellent track record in creating, implementing and executing several coherent, well-planned and executed sales campaigns. He also has a “hands-on management approach and the moxie to make it happen.” He prides himself on knocking out the competition and procuring supplementary placement over existing brands.

This blog post is a very exciting opportunity for me. Through our connection he sent one of his projects “just for fun to show to me”, and also requested that I let him know what I think about it because he is interested in bringing it to his home state, Texas.

The DryLocker® is a patented technology for application in consumer electronic products to dry, deodorize, and kill bacteria in a myriad of items using movement of air, heat and ozone. The items include athletic equipment, gear, footwear, and is also great for the outdoor type whom also snowmobile, ATV fish, several other activities like drying boots, apparel, gloves and many more usages.

Because sport has proven its revenue potential as a marketing vehicle, a developing a tailored sponsorship proposal and getting information about potential sponsors are essential elements of the marketing process. A quality sponsorship proposal should emphasize benefits to the sponsors needs, be tailored to the sponsor’s business category, and explain how the benefits can be leveraged through the sponsor’s existing marketing programs to achieve extended impact. Only then can an effective sponsorship proposal be developed and potentially take this marketing campaign to the next level.

I agree that the DryLocker® applications are unlimited and offer a great opportunity for investors and/or sponsorships, while possessing several important business characteristics to capitalize this endeavor.  I look forward to continue networking and possibly forming a long-lasting business relationship with Scott Holte.

SOURCES

https://www.elance.com/s/startupguro/
http://www.linkedin.com/pub/scott-holte/25/9a/981

Saturday, November 19, 2011

Media & Broadcasting Rights






Think of a sports broadcast as a form of property.  Usually a league or a team owns the rights of the game and how it is disseminated to the public.  That property right to distribute the game is central because the dissemination of sporting events through any one of various media outlets constitutes one of the most important source of revenue for professional and amateur organizations. 

Sports programming involves more than just broadcasting the game. It involves news programs, features, and sports talk shows. Fees earned from media rights bring in billions of dollars per year. 

On Wednesday, November 16, the Los Angeles Dodgers, currently under a shield of bankruptcy, sued Fox Sports in bankruptcy court Wednesday for allegedly interfering with the team's bid to sell its valuable broadcast rights.  The team and media rights for the 2014 season and beyond are going up for sale under a settlement the team recently reached with Major League Baseball (“MLB”).  However, according to Fox Sports, its Prime Ticket regional sports network holds the exclusive right through November 2012 to renegotiate a new local-media deal with the baseball team.

In order to settle disputes over how the bankruptcy would be resolved, Frank McCourt, the owner of the Dodgers’, (currently going through a divorce), agreed to sell the franchise as part of a deal with MLB, but before the settlement was reached, Fox Sports, a unit of News Corp, which also owns the Wall Street Journal, sued the Dodgers in bankruptcy to block the proposed sale of its media rights.

"DIVORCE, INTRIGUE &, OH YEAH, BASEBALL"





What’s the big deal?” Well, according to a 2003 survey by Broadcasting & Cable magazine, MLB teams received $692 million from local TV and radio broadcasts.  Approximately $493 million was derived from rights fees from regional cable networks, TV stations, and radio stations, and approximately $198.3 million was received from the sale of advertising time. (Conrad, M. 2008)

It is alleged that McCourt is attempting to sell the Dodgers' future broadcast rights in order to payoff creditors.  Fox Sports stands to lose a large chunk of revenue if the Dodgers’ owner is allowed to avoid honoring his current contractual obligations.

"DODGERS UNABLE TO DODGE BANKRUPTCY"






On a side note, among other lucrative deals, FOX Sports Media Group has reached a multi-year, multi-media rights agreement with Zuffa, LLC, owner of the Ultimate Fighting Championship (UFC) brand, and also signed a new multi-year agreement with Conference USA for national television rights to a variety of marquee Conference USA events, including football, basketball, and Olympic sports.
 
SOURCES 
 
Conrad, Mark (2008). The Business of Sports: A Primer for Journalists. Routledge.

Thursday, November 10, 2011

PLAYERS UNION ~ "TO BE OR NOT TO BE?"



Although impasse issues have previously occurred in labor disputes in both Major League Baseball and the National Football League, the biggest recent controversy is the National Basketball Association (“NBA”) and National Basketball Players Association (“NBPA” or “Union”) role in the NBA lockout.   The role of the Union is to represent the players in negotiation with the owners.

The current 2011 NBA lockout is the fourth lockout in the history of the NBA, which began at 12:01 am on July 1, 2011.  The lockout will remain in effect until the Union reaches a deal with the NBA owners.  The union generally negotiates on the player’s behalf for improvement in wages, however, in more recent negotiations involving major sports leagues, many unions have been seeking to maintain the current situation, also known as the status quo.

It is important to note that this is not a strike.  Although the effect is the same, the strategic difference between a strike and a lockout is the leverage assumed by each party. When it is timely implemented, a strike, or threat of a strike, is initiated by the union and becomes the chief weapon for the union.  It can be very effective if implemented prior to playoff or championship games, which is a great source of team revenue.

A lockout, or threat of a lockout, is initiated by the management and is leverage for the management.  It serves as the leagues’ and owners’ strategy. The optimal time to implement a lockout is prior to the start of the season, and before the players receive the majority of their salaries.  According to Mark Conrad, “The owners can save money, put pressure on the union for settlement, and not pay out any salaries as the weeks go by.” This is a tactic intended to force the players hands to salvage the season and their paychecks.

As of this date, David Stern, NBA Commissioner, and the owners have delivered an offer that most players feel is unacceptable.  According to CBS Sports’ Ken Berger, the Union could acquire half of the leagues needed signatures from the Players and deliver a petition for a vote to decertify the Union as early as Monday, November 14. “The union needs signatures from a third of its membership to order a vote, which would then be decided on a majority ballot. Delivering a petition with half of the union's Hancock could send chills through the NBA and signify the end of the 2011-12 season.” (Ziller, 2011)

What does it mean to decertify?  Charlie Zegers with about.com explained,

“"Decertification" of the NBAPA would mean the union would no longer have the authority to negotiate on behalf of the players -- essentially making every NBA player an independent contractor. Such a move would give the players some flexibility; they could challenge the salary cap as an anti-competitive measure under anti-trust law, for example. But they'd also be giving up any collectively-bargained benefits (pensions, minimum salaries, etc.) It's an option for the players, but it's probably a last resort.”

For more information about the implications of an NBPA decertification, watch this video!




SOURCES:   




Monday, October 24, 2011

ARE “WE READY?” ~ IT’S “MORE THAN A GAME!“


Songwriter, Mason Hall, filed a lawsuit against Lionsgate and Interscope LeBron LLC on Tuesday, September 6, 2011, in Georgia Federal Court stating he is the author of a copyright composition entitled, “We Ready.”  This alleged copyright infringement lawsuit against Lionsgate, et al is over a piece of music that was allegedly used without permission (a license) in a documentary entitled “More Than A Game”, which chronicles the rise to stardom of LeBron James beginning with his high school years in Ohio.  The original song that Hall wrote was performed by Archie Eversole.

According to Eriq Gardner, Hall is seeking an injunction to prevent further damage, which includes barring the distribution of the film by Lionsgate.  Additionally, he is requesting punitive damages and profits from the movie in excess of $1million, or the maximum statutory damages allowed for copyright infringement. (Hollywood Reporter, 2011)

Hall has an tough battle ahead to prove these allegations.  First, he has to prove that the song that was used in this documentary is the song he authoredAlthough the chant, We Ready”, used by LeBron and his teammates is similar, the song performed by YaBoy is clearly different. 
 

 

According to Ben Golliver, “YaBoy can definitely make a solid argument that his song was inspired by James and his team's actions rather than the Eversole song itself, considering he references the players in his lyrics. Perhaps most important: the beats in the two songs are different, the verse lyrics in YaBoy's version are totally new and the chorus, while very similar, isn't a word-for-word rip off.” (CBSSports.com, 2011)

Next, Hall would have to provide supporting evidence that he obtained a license from Steam to use their famous melody.  This is important to know because with the theory of “clean hands”, Hall could not sue for the infringement of two words if he did not obtain a license for the famous notes taken from Steam’s song, "Na Na Hey Hey Kiss Him Goodbye."



According to Glenn, because the phrase “We Ready” is a common vernacular of the English language, copyright law may not protect it. Even if the court should find that it is protected as a part of Hall’s song, the court may still decide that the phrase was so minimal (de minimis) in comparison to the entirety of the work that the average person could not know the original source of the phrase and therefore it would not be protected.  (Sports and Entertainment Law Blog,  2011)

I also believe the Georgia Federal Court will be faced with the task of balancing the scales when determining policy considerations for discouraging copyright infringements claims with the decision to grant copyright infringement claims because this could open the door to other possible frivolous, insignificant infringement claims, also known as the “slippery slope.”  On the other hand, this could have all been avoided if the legal team at Lionsgate would have done their “due diligence” by conducting a comprehensive search to determine whether the song was licensed by someone else and   paid to license the song, which would have been far less expensive than the costs associated with litigation, especially time and money.  If the case is ultimately dismissed, expenses will still be incurred to defend their position.

SOURCES




 

Thursday, October 20, 2011

JOHN LUCAS ~ "WINNING A DAY AT A TIME"


The purpose of this Informational Interview with John Harding Lucas (Lucas) was to make contact with a sports industry professional and learn about his role and responsibilities. The secondary goal is to have an opportunity to establish a business relationship that may foster networking opportunities that could reap benefits now and in the future. I am very pleased that both objectives were successfully met.
Lucas is a retired, professional basketball athlete and coach. He is also the founder of John Lucas Enterprises, a network of drug treatment programs, especially for athletes, and owner and founder of John Lucas Basketball Resources based in Houston, TX.  It is nothing short of a miracle what Lucas has done with his life and in the lives of others.  From humble beginnings growing up in the 1960-70’s in Durham, NC, both parents were educators (principal and assistant principal) and very instrumental in shaping his academic foundation.  Additionally, while his parents worked tirelessly after school during the desegregation movement, Lucas was blessed when he was in elementary school to work with the high school coach at his father’s school who took an interest in his athletic development.
Unbeknownst to millions of his fans, amongst his numerous amateur and professional athletic accomplishments is the little known fact that he graduated Valedictorian of his senior class and earned his master’s degree in secondary education, which he received during his first year in the NBA.  This exceptional academic talent paired with his very rare athleticism in basketball, football and tennis, along with his very solid spiritual foundation are key components to the successes he has experienced in his lifetime.
Among the questions asked, “Why did you choose to attend the University of Maryland instead of University of North Carolina (Chapel Hill) or Duke University, he humbly stated that he had over 1,000 scholarship offers ranging from academic to athletics in basketball, football and tennis. Though he felt some pressure from mentors to attend an in-state college, however, he was entering college at a time when coaches felt that freshmen could not play sports during their first year of enrollment.  While the head coach at the University of Maryland, Charles Grice “Lefty” Driesell, had only heard about him and had never actually seen him play, Lucas was offered a starting position on the team.  This was the second time that a coach took a personal interest in his athletic development and worked unceasingly to help shape him into a star point guard and an All-American in both basketball and tennis.  Lucas states, “I had someone who believed in me and was willing to give me a chance.”
In describing his strengths and weaknesses, Lucas offers that his strengths in sports was having the capacity to make others better because as the point guard, he was the facilitator and had a lot of confidence in his teammates with an uncanny ability to get them to believe in themselves. Another strength he identified was obtained from watching his father who worked beyond eight-to-five each day through the late hours of the night.  Lucas came to believe that if you want to become better than others or yourself, you have to put in the extra time to be successful.  He professes, “Hard work is key to success.”
Paradoxically, Lucas states that the strength of his weakness is perfection.  He asks, “Who am I in competition with?” In competing with himself, he has found that due to the high standards he has set for himself, he will never measure up.  Because he is always under self-examination and self-scrutiny, he sometimes misses the fact that he has accomplished the task and continues to push harder, thereby, missing an important part of the journey.
This specific subject led us into a discussion about his toughest personal or business experiences, and how his leadership skills has prepared him for his career opportunities.  As a top point guard in the NBA from 1976 until the late 1980’s, he was the first NBA player to gain public attention by openly admitting his dependency on illegal drugs and alcohol and submitting to anti-drug and anti-alcohol treatment in order to remain in the NBA.  He entered a recovery program in 1986, which was the beginning of a long and painful recovery process, and he proudly affirms he has been sober for over 25 years.  This process would eventually restore his reputation, skills, and his credibility, and also enabled him to find his spiritual growth again.
At the age of 32 when his career as a professional athlete was coming to an end, he had to learn how to function as an adult and not as an adult athlete.  He learned that some of the skillsets that he was able to apply in his life as an athlete was not always applicable in his personal life, and he states, “playing sports is what I did and not who I was.”   After successfully completing the drug rehabilitation treatment, he started drug rehabilitation programs of his own and now has over 13 treatment centers in order to help other athletes reform their lives and quit addictive habits.  Additionally, according to Lucas, he was commissioned to write all the major drug policies for all major sports, and because of his knowledge and education, he has written a book entitled “Winning a Day At A Time”.  The book is about winning off the court.  Lucas has also written his own fitness programs for his treatment units, and created his own modalities without having to employ medical professionals.
He eventually returned to the NBA as a general manager, became the head coach of the Cleveland Cavaliers and was instrumental in drafting LeBron James.  He also has coached the San Antonio Spurs, the Philadelphia 76ers, was assistant coach of the Denver Nuggets for three years, and as recent as the 2009-10 NBA season, was an assistant coach for the Los Angeles Clippers under head coach Mike Dunleavy. 
When asked to describe one thing, if any, that he would change if he had to live his life over again, he responded adamantly, “Not one thing about my life would I change.” John Lucas states that for the longest time in his life by waiting on the next coaching opportunity, he rejected the gift and purpose that God has given him to be of service to others, but he has now fully accepted his gift and declares that his best coaching experience is being a life coach.  Starting with his own two sons, John Lucas III and Jai Lucas, he has successfully developed them both academically and athletically and prepared them for life in the pros.  John Lucas III is currently playing with the Chicago Bulls and his younger son, Jai Lucas, is playing internationally.  He states, “It was very important for me to give my own sons a part of the gift that I have been blessed with.”
He recommends that in order to leverage my career in the sports industry I should attend National Events and Expos, as well as network with people in the industry who are doing things that are of interest to me.  Additionally, he suggests another way to take my career to the next level is to develop a questionnaire for others to complete that will ultimately help me to understand what are the current needs in the industry and try to find the best way to address those needs.
In conclusion, this interview was very informative and was relative to the Sports Management and Operations objectives.  I have total admiration for his candidness and his ability to beat the odds.  The journey that he has taken in order to accomplish all that he has and to become the individual he is today is truly miraculous.  He does not hesitate to acknowledge and thank God for the Blessings and opportunities he has been afforded.  Lucas is highly regarded as one of the best resources for basketball training and development in the country.   Top NBA and collegiate players across the nation travel to Houston, TX during their off-season, especially during this lockout, to participate in his workouts and training sessions.
            I am hopeful that I will be awarded an internship with his organization and acquire some of the knowledge and skillsets that he possesses and utilizes daily as he has dedicated his life to helping others regain and maintain control of their lives.  Working with his organization will also be an opportunity for me to continue to develop my non-profit business plan that is centered on working with and developing athletic scholars for life during and after college.


REFERENCES   
Lucas, John H. (2011) Personal Informational Interview. Interview convened on October 12, 2011.
 

Friday, October 14, 2011

USA Basketball's Social Media Status




This presentation analyzes USA Basketball’s (USAB) use of social media network in comparison to the NBA and the US Olympic Team USA.  Virtually every business is into social media marketing.  Although they may not be receiving the best results, some are just happy to be on the circuit. This is not a good marketing strategy!

If your social media endeavor is not yielding tangible results or maximizing its fullest potential, it is time to take a second look at your social media presence in comparison to others, and ask yourself whether you are doing the right thing. Are you?  Let's take a look at this video to see where USAB stands in comparison to others. Enjoy!








Friday, October 7, 2011

Sports Still Draw Fans Despite Recession




The article, “Sports Still Draw Fans Despite Recession”, has highlighted some very intriguing details with regard to the survival of sports and franchises in a downturned economy.  In spite of unemployment rising dramatically, “many people are still spending at least some money on sports activities.”  According to Bain-Selbo, "Once you gain a taste for it, you want to see an event, and it's a relatively cheap thing to do." (Bain-Selbo, E. 2008)  It may be considered an extreme view, but it is believed that some fans are actually FAN-ADDICTS (fanatics). 
Although this belief helps to explain why ESPN and CBS television networks agreed to pay the Southeastern Conference (SEC) $3 billion to broadcast mainly football games over the next 15 years, this is a small factor in the prescription for curing the ails of the sports industry.   The only league that appears to be unaffected by the severe slump in the economy is pro football.  The NFL does not have as many worries as other leagues in the industry.  Economic strain is felt in other areas of the sports world such as the NASCAR races, Major League Baseball (MLB) games, college campus athletic employees, and collegiate sporting events. 
Additionally, not mentioned in this article is the affect the NBA lockout could have on the sports industry.  After the expiration of the Collective Bargaining Agreement (CBA) on June 30, 2011, the league imposed a lockout.  Since Friday, July 1, 2011, the matters in dispute between the Owners of the thirty NBA teams and the National Basketball Association Players Association (NBAPA/Union) players (Players) are sure to have some long-term detrimental consequences, specifically to the fans and the economy, if the impasse continues.
In an effort to incentivize fans to attend more sporting events and to stimulate economic activities, cities and states governments are directing a significant amount of public funds into professional sports venues.  The government hopes to recoup some of the expense by selling the naming rights of the facility. 
A perfect example is the new Amway Center facility in Orlando, Florida.  This new event center is an exceptional state-of-the art facility that has more amenities available to the fans.  The luxurious boxes has big leather chairs, lower level luxury and premium seating, reserve seating at the restaurant with buffet, a variety of restaurants (Asian, Mexican, etc.), a jungle gym activity area, picture taking opportunities, updated technology includes 1,100 screens, a HD (high definition) control room, 42’ tall scoreboard, and touch screens for ordering concessions or dining items. 
Although this is an increased opportunity to make more money with these amazing amenities available to the fans, some franchises are still operating at a loss.  Another idea that I believe would be an effective means of generating revenue is for franchises in the sports industry on both the collegiate and professional level to “take a bite of the apple” and partner with Apple.  With the recent passing of the former CEO, Steve Jobs, Apple has lost a visionary and creative genius.  The timing is "ripe" to partner with Apple, and further enhance the vision of Apple and generate more money for the sports industry by getting those fans in the stand.
There are millions of people who either have or desire to have an iPod, iPhone, iPad, iMac notebook computer, or iTunes gift card.  Leagues in the sports industry could appeal to the FAN-ADDICTS, who is also seemingly addicted to these items, and offer giveaways to a specified number of attendees or discounts to those who currently own one or more of these items.  As an additional incentive, the fans could use their iPhone to text a representative of the franchise with the hopes of possibly winning a designated Apple item or monetary gift.  The fan(s) will receive a text "YOU ARE THE WINNER" during the game; however, the recipient(s) MUST be present to win.     
       Other ideas for giveaways would be to Partner with the local utility company and lottery commission; or the BOGO theory, buy one, get one half-off on tickets or concession items.   Let’s not forget our seniors and grandparents.  One of these establishments could sponsor a “TAKE A CHILD OR GRANDCHILD TO THE GAME NIGHT” by offering ticket and concession packages with gift cards from places like local grocery store establishments, Massage Envy spa services or partnering with other local or national popular sporting goods chains and gyms.  
Click on my video for interesting "did you know" facts and benefits of Partnering with Apple.

 

Friday, September 30, 2011

"Will Adidas+Reebok Be Able To Rebound?"


The story which I found to be one of the biggest sports business stories of the decade is about the world’s second and third biggest sporting goods companies, Reebok and Adidas, respectively, lacing up to run with the #1 big dog, Nike, in an attempt to become “king of the hill in the world of sports shoes and apparel!”  (Howard, T. 2005)

In August 2005, the CEO of Adidas, Herbert Hainer, announced the deal to merge the two companies in a cash transaction buyout of Reebok’s stock, which included the 17% stake held by founder, Paul Fireman.  Hainer believed this would help Adidas to take on Nike, the number one sporting-goods brand, while giving Adidas a stronger presence in North America, and Reebok, who had a strong presence in the United Kingdom, a stronger presence on the global stage.

As reported in the CNBC video, 10 Years in the Making, under the “hit or miss” category, the decision of Adidas to acquire Reebok for an estimated $3.8 billion is considered one of the big misses. The goal was to become a big challenger to Nike; however, it actually made both brands weaker.  When Adidas bought Reebok, Adidas had a 10% share of the market and Reebok had an 8% share, now it is reported that Adidas has a 6% share and Reebok has a 2% share.

Although it was previously believed that Reebok was “on the rebound” with the “toning shoes”, which Reebok claimed “wear a pair of shoes to burn more calories and tone muscles better”, unfortunately, it was the focus of an investigation and class action lawsuit. The Federal Trade Commission (FTC) is cracking down on the company for alleged false claims.  As of September 29, 2011, the FTC has announced it was settling a class action lawsuit for $25 million with Reebok and creating a fund to refund customers.  

What Adidas has discovered is that although Reebok had NBA and NFL marketing deals, they had no proprietary assets.  Consequently, this decline is in large part due to the NFL announcement in October 2010 that Nike would be the official uniform provider of the NFL beginning in April 2012.  According to CNBC’s Sports Business Reporter, Darren Rovell, “As CNBC reported Monday, Nike will produce all on-field apparel including game uniforms and base layer, as well as sideline personnel apparel and fan gear.” The Reebok $300 million deal with the NFL will expire before the 2012 season.

Is Adidas+Reebok able to rebound?  Stay tuned!  The game is not over yet!!
Reebok still has a 10-year agreement that went into full effect with the 2004-05 season with the National Basketball Association (NBA), which also applies to all Women's National Basketball Association (WNBA) teams, teams in NBA's development league, and includes, with limited exceptions, exclusive rights for Reebok to design, manufacture, sell and market licensed merchandise headwear, T-shirts, fleece and other apparel.   Additionally, beginning with the 2006-07 season, Adidas was able to get its name on NBA apparel, including team warm-ups, by signing an 11-year global merchandising marketing deal.  Now that’s a slam dunk!!

Nike (Greek Goddess Victory) remains #1 and “king of the hill in the world of sports shoes and apparel!”  I would suggest that maybe Adidas+Reebok should change it’s name to Adonis (Deity of Greek Mythology) ~ handsome god of desire and manly good looks who died, but was reborn.  That indeed would be interesting to see the two Greek deities battle it out ~ or merge to be known as the world’s greatest love affair.  Hmmm…..now that’s a thought!!



RESOURCES






Thursday, September 15, 2011

SHAWN RESPERT, MULTI-TALENTED FORMER PROFESSIONAL ATHLETE!!! LIFE AFTER BASKETBALL~



I had the distinct honor and pleasure to meet and speak with former NBA player, Shawn Respert, at the Houston National Golf Club in Houston, Texas.  Although he is an avid golfer, he was a former Michigan State University basketball star, and also obtained his Bachelor of Science degree in Communications.  In addition to his life experiences and specialties, his impressive list of accomplishments include Assistant Basketball Coach at Prairie View A&M University, Director of Basketball Operations at Rice University, Manager of Player Development with the NBA and currently Director of Basketball Operations at the NBA/Houston Rockets. 

Whether he is negotiating a new contract for himself or for one of his long list of athletes that he has helped to develop, there is a sincere appreciation for his impressive list of accomplishments.  Shawn has expertise in evaluating an athlete’s basketball skill sets, which includes identifying areas of strengths & weaknesses, and creating a workable plan to promote growth and development in the areas of concern for both professional athletes and basketball franchises.  While his experience in the sports industry includes helping to educate and manage the careers of professional basketball players, Shawn believes that the most important aspect is the “overall development” of the athlete.  Therefore, he is acutely aware of the importance of building and maintaining relationships created between the players and the business operations. 

Among the core focuses of our discussion was leverage and power.  Shawn is currently in the final month of his 3-year contract with the Houston Rockets, but he continues to leverage his status and roles in the industry to negotiate a new contract with three other prospective NBA franchises.  Although he has to contend with the NBA lockout for the 2011-12 season currently underway, he remains confident that there will always be a market for the assets he provides to the sports industry.

Shawn explained to me that when under a contract and before a negotiation can take place, other teams seeking to hire new top staff members must communicate and get permission from the front office executives of the team where the prospective candidate or athlete is currently employed before they are able to recruit and negotiate terms of a contract.  To communicate without the expressed permission of the league is considered “tampering”, which is a direct violation of the rules.  Because the NBA tries to maintain “the appearance” of an even leveled playing field, especially when it comes to recruiting top employees and players, no team should have a clear advantage over another team.

An example of tampering that he cited was in 2003, the Cleveland Cavaliers (CC) were heavily fined because it was alleged that former head coach, John Lucas, encouraged his scouts to recruit LeBron James, a high school athlete from Akron, OH, and allowed him to workout in open gym at the CC facilities.   Although this action was at a time when recruiting and drafting high school athletes was allowed, it created the appearance of an uneven playing field.  Shawn stated, “as long as he was just out looking, it was ok, but to have actually invited him to workout in the CC facilities was considered “crossing the lines”!!”

According to most, LeBron was arguably the #1 pick that year and CC happened to have the worse stats in the NBA, which placed them in a position to have the most balls in the lottery. It worked!! They were awarded the 1st draft pick option, and hence, LeBron James became a Cleveland Cavalier.  After an extensive investigation, it was concluded that there was sufficient evidence to support their claims of tampering and they were heavily fined $750,000.

Shawn also explained that because there are some very restrictive rules associated with basketball negotiations that carry very stiff penalties for violations, it does not matter whether it is prospective players or front office staff candidates, it is better to do your research, know the rules, and get the required permission before beginning any negotiations, especially when you are under an active contract.

I truly enjoyed my very first golfing experience and informative conversation with such a multi-talented, well-spoken and well-rounded sport’s professional that is actively making a difference in the industry.

For more information on Shawn's life experiences and impressive career, check out:

Saturday, August 20, 2011

SAY GOODBYE TO THE "DUMB JOCK" MYTH! ~ WHAT'S YOUR GAME PLAN?




In looking at the requirements for DI eligibility, I was very pleased to see that NCAA has implemented academic reform efforts.  Their ultimate goal is for student-athletes to graduate with a meaningful degree to give them the best edge when preparing them for life after college. 

Some of the Division I academic reform highlights start with increased high school academic requirements for prospective student-athletes.  These measures are to ensure that after student-athletes are enrolled in college, they will meet the standards that will ultimately certify they will graduate and in a timely manner.  Another tool that they have developed and implemented is the Academic Progress Rate (APR).  This tool monitors and measures how well student-athletes who are recipients of scholarships are performing term by term.  It is a comprehensive team measurement that is based on how individual team members are progressing academically.  The benchmark is 930.  If a team does not make the 930 threshold, they are subject to sanctions.  The good news is that the NCAA works closely with the APR-challenged schools to help them achieve improvement and minimize punishment.

Because academic, not athletic, achievement is the most reliable path to success in life, the NCAA tracks both graduation success rates (GSR) and the percentage of student-athletes who become professional athletes.  As of October, 2010, the most recent GSR cohort, 79% of Division I student athletes earned their degrees.  The breakdown by percentage of  student-athletes who become professional athletes are: Baseball – 9%; Men’s Ice Hockey – 3.6%, Football – 1.7%; Men’s Basketball – 1.2%; Women’s Basketball – 0.9%; and Soccer – 1.6%.


Overall, it is important to make sure that your student-athlete understands that meeting the academic eligibility requirements to play a sport at a given college is not the same as meeting the academic standards for admission to that college.   No matter how enthusiastic a college recruiter or coach is about a student-athlete, the college’s admissions staff will make the final admissions decision. And no matter how outstanding the high school athlete, athletic abilities, simply meeting NCAA academic requirements may not be sufficient to gain admission to desired colleges.
 
According to the CollegeBoard, "the more rigorous a course load your student athletes take, the more options they have when it comes time to choose a college. Some of the things you can do to give students the best chance of going on to the college of their choice include:
  • Helping to plan a challenging course schedule
  • Keeping records of classes and grades
  • Keeping track of graduation requirements
  • Advising which college admission tests to take and when to take them
  • Connecting students to information on various colleges, majors, and careers. 
  • Recommending colleges to match academic profiles and career goals
  • Advising on "safety," "good fit," and "reach" schools
  • Sending transcripts to colleges
  • Start now getting letters of recommendation
  • Understand aid awards and how financial aid works, and connect your student-athlete to local scholarship opportunities"
 


CLICK THE "YOU CAN PLAY" LINK FOR MORE INFORMATION ON ELIGIBILITY!!

SOURCES

http://www.ihoops.com/classroom/eligibility
http://www.ncaapublications.com/p-4193-2010-11-your-path-to-the-student-athlete-experience-pack-of-100-due-late-summerearly-fall-2010.aspx 
http://bcove.me/tw2pr2w2
Photo~ Christopher Walker II ~ aka C-DUB II~ "Superstar" Student-Athlete